High engagement grows with guidance
The work of building a stronger member experience doesn’t follow a straight line. It loops, it stalls, it surprises. But when you pause to reflect, recalibrate, and engage with purpose, something powerful starts to shift. These stories capture that turning point.
Clarity. Connection. Results.
How a few member-based teams reimagined their approach and built member experiences that matter.
Professional Association
Reframing Purpose and opportunity for the ontario association of social workers
Outdated tech and unclear value had this team ready to shut down their virtual networking groups. Through facilitated strategy sessions, I helped the team reconnect with their purpose, realign around member needs, and reimagine the platform as a more meaningful part of the membership experience.
Alumni Network
Rebuilding Connection in a 50,000+ Member Alumni Network after rapid growth
With membership on the rise but participation lagging, the Prgamatic Institute team needed a more effective path forward. We developed an insight-led engagement strategy and playbook designed to re-energize members, spotlight peer contributions, and create momentum where it mattered most.
Professional Association
Translating Early Vision into a Confident Launch Plan for a Nursing Association
With a new platform secured but and priorities loosely defined, the NNPBC team needed a clear roadmap to engage and support new members. We designed a minimum viable experience and success measurement framework grounded in what members actually needed.
Business Support Network
Fueling Entrepreneurial Growth with a Scalable Mentorship Model
With demand rising and capacity stretched thin, this business incubator needed a more scalable way to support early-stage entrepreneurs. We replaced one-on-one matching with a peer-led Entrepreneur-in-Residence program that expanded access, strengthened connection, and reduced staff strain.
Personal Support Network
Stabilizing and repositioning a personal support community in transition
With 75% of memberships at risk and trust shaken after a leadership transition, this community needed urgent stabilization and a new path forward. Together, we preserved revenue, rebuilt confidence, and co-created a refreshed strategy rooted in care, clarity, and long-term sustainability.
Wondering what's possible for you?
22+
Years Leading Strategic Community Initiatives
60+
Collaborations with member-based organizations
11+
Sustainable Development Goals (SDGs) Impacted
Trained in strategic, human-centered facilitation
Alumni Network
Boosted team confidence & turned a quiet alumni space into an active, value-driven network.
Professional Association
Transformed flat networking groups into a strategic, cross-functional member program.
Professional Association
Designed a confident, capacity-aware launch plan for early member engagement.
Business Support Network
Built an experience so strong she started phasing out 1:1 services within a year.
Wellness Network
Turned an 8-week program into a year-round community and coaching experience.
Creative Network
Repositioned the experience without losing the trust of 6,000 global members.
Educational Platform
Sold out two launches and landed multiple 5-figure sponsors within 6 months.
Educational Platform
Simplified her offer, adjusted the experience, and set new pricing designed to increase profits.
Business Support Network
Shifted to 93% of revenue coming from community instead of 1:1 services.
Educational Platform
Boosted monthly growth by 83% and more than tripled membership.
Professional Success Network
Built a thriving community for 1,000+ mid- to executive-level job seekers.
Will you be next?
Unfiltered and Unexpected
Real things people have said in the moment about working with me.
Ready to improve your member experience with clarity, momentum, and a little more ease?
Kerry Twigg – Founder @ the Career Club
LinkedIn Top Voice, TEDx Speaker, and Author
"I'm confident Sophie saved me about a year of trial and error with her strategic wisdom."
“I got clarity around what I needed the experience to be for my clients and my business, a snapshot of the membership length I’d be selling, what problems it would solve for my clients, and how the content could be grown for additional revenue lines and a launching strategy. Working with Sophie was a gorgeous combo of community launch expertise and business advice.”