Amy Lippmann

Founded: The Health Coach Collective, a community for health and wellness entrepreneurs to get support and guidance as they build their businesses

The Challenge

  • Amy was a health coach, who saw how her peers were struggling with the weight of marketing their businesses
  • She had created a marketing agency for health coaches and was creating a paid signature program so more people could implement her methodology
  • She wanted to create a free community to support other health coaches, and know it supported her business goals
  • Shift Michelle’s focus and energy from marketing to creating new premium content for her community and give her away from the office
  • Reduce the number of marketing campaigns while increasing Textile Design Lab memberships

Highlighted Results

We designed and opened The Health Coach Collective as a free community


Membership grew from 0 to 2,798 members in less than 6 months


The Health Coach Collective is thriving and has grown to help 11,500 members get their first clients

sold out

Her first launch of the paid signature program sold out before the cart was closed

Amy has reduced the time and energy she spends on marketing, so she can focus on premium content creation and being a leader in her industry

In her words:

“Working with Sophie has given me incredible insight and made my community much more effective.

The expertise she brings to the table has allowed me to relax and feel more confident with the steps I’m taking to grow my business. We’ve built a solid plan together and it’s been so refreshing to feel like I’m not alone. She's smart, generous, and attentive – and an expert at seeing the things that I can’t because like all of us, I’m too close to my business.”

Read Other Case Study highlights

Michelle Fifis

Founded Pattern Observer and the Textile Design Lab, a community of artists and designers learning how to build a career in textile design

Michelle improved her monthly member growth by 83% and more than tripled her member numbers.


Quinn Tempest

Founded the Create Your Purpose Collective, a community for female entrepreneurs who are aligning their business with their deeper purpose, to prevent burnout and increase joy

Quinn went from relying on time-consuming 1:1 services to 93% of her revenue now coming from her community.


Dr. Jason Marr

Founded Campfire Medicine, one of the top continuing education communities for naturopathic medicine professionals in Canada.

Dr. Marr launched his community with two sold-out launches and attracted multiple 5-figure sponsorships.


Kerri Twigg

Founded the Career Club, a community that helps mid- to executive-level job seekers land ideal work through storytelling

Kerri Twigg increased her impact with a community that served thousands of mid- to executive-level job seekers every month.


Christine Thatcher

Founded the Drama-Free Design Collective, a community that teaches freelance designers how to elevate their design process and client experience.

Christine generated over $126,000 in course sales - a 15x increase – in less than 9 months.