ChristineThatcher-About

Christine Thatcher

Founded: Drama-Free Design Collective, a community that teaches freelance designers how to elevate their design process and client experience.

The Challenge

  • Christine wanted to create a free community to help isolated web and graphic designers find business owner friends for connection and support
  • She wanted to use the free community to increase sales of her premium content, while maintaining the experience for members
  • We needed to find a way to strategically share behind-the-scenes content in the free community that would give members a taste of being a private, high-end mentorship client
  • Christine ultimately wanted to spend less energy and money on marketing, and more time on premium content creation and connection

Highlighted Results

1,800

The free community went from zero to 1,800 members in less than 6 months.

30-40

On average, it welcomed 30–40 members per week.

$126K+

The community generated more than $126,000 in course sales - a 15x increase – in less than 9 months.

Created a self-sufficient community, with members engaging with and supporting one another, which significantly freed up Christine’s time

Christine didn’t have to guess what premium content to create next, because the engaged community was already sharing exactly what they wanted more support with

During course launches, dozens of members posted spontaneous testimonials about their experiences and results, encouraging others to join

“My community just works — and I understand my role in it. Now it feels comfortable and natural to be that leader.

After working with Cliqueworthy, I have recognized that things I thought I should be doing because everyone else says they work weren’t necessarily the right strategies for me. My new strategy is based on who I am, and who I’m trying to attract.”

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