Christine Thatcher

Founded: Drama-Free Design Collective, a community that teaches freelance designers how to elevate their design process and client experience.

The Challenge

  • Christine wanted to create a free community to help isolated web and graphic designers find business owner friends for connection and support
  • She wanted to use the free community to increase sales of her premium content, while maintaining the experience for members
  • We needed to find a way to strategically share behind-the-scenes content in the free community that would give members a taste of being a private, high-end mentorship client
  • Christine ultimately wanted to spend less energy and money on marketing, and more time on premium content creation and connection

Highlighted Results


The free community went from zero to 1,800 members in less than 6 months.


On average, it welcomed 30–40 members per week.


The community generated more than $126,000 in course sales - a 15x increase – in less than 9 months.

Created a self-sufficient community, with members engaging with and supporting one another, which significantly freed up Christine’s time

Christine didn’t have to guess what premium content to create next, because the engaged community was already sharing exactly what they wanted more support with

During course launches, dozens of members posted spontaneous testimonials about their experiences and results, encouraging others to join

“My community just works — and I understand my role in it. Now it feels comfortable and natural to be that leader.

After working with Cliqueworthy, I have recognized that things I thought I should be doing because everyone else says they work weren’t necessarily the right strategies for me. My new strategy is based on who I am, and who I’m trying to attract.”

Read Other Case Study highlights

Michelle Fifis

Founded Pattern Observer and the Textile Design Lab, a community of artists and designers learning how to build a career in textile design

Michelle improved her monthly member growth by 83% and more than tripled her member numbers.


Dr. Jason Marr

Founded Campfire Medicine, one of the top continuing education communities for naturopathic medicine professionals in Canada.

Dr. Marr launched his community with two sold-out launches and attracted multiple 5-figure sponsorships.


Kerri Twigg

Founded the Career Club, a community that helps mid- to executive-level job seekers land ideal work through storytelling

Kerri Twigg increased her impact with a community that served thousands of mid- to executive-level job seekers every month.


Quinn Tempest

Founded the Create Your Purpose Collective, a community for female entrepreneurs who are aligning their business with their deeper purpose, to prevent burnout and increase joy

Quinn went from relying on time-consuming 1:1 services to 93% of her revenue now coming from her community.


Amy Lippmann

Founded the Health Coach Collective, a community for health and wellness entrepreneurs to get support and guidance as they build their businesses

Amy grew her community from 0 to 2,798 in 6 months and sold out her first launch. Her collective has since grown to more than 11,500 members.