Cliqueworthy's insights are a great complement to my own process.  I’ve seen a lot more engagement, our numbers are growing, and we’re finally making the most of the money we’ve invested in advertising. Michelle Fifis, Pattern Observer

Kerri Twigg

Founded: Career Club, which helps mid- to
executive-level job seekers land ideal work through storytelling

Career Stories Logo

The Challenge

  • Kerri had a large, engaged audience she knew she could serve more deeply. She'd become known, and LinkedIn not only named her #1 Career Coach worldwide, but selected her as a Top Voice on the network
  • Her business, Career Stories, sold over a dozen different courses on a wide array of resume and career growth topics
  • She had thousands of members who wanted support, and knew a community could help her increase her impact
  • She wanted to design a community that supported her work, not overwhelm her workload

Highlighted Results

Kerri created a unified membership experience to provide support for all her offerings and create community among job seekers

She offered events and promoted courses inside the community, increasing its ROI and supporting member goals

Kerri’s community served thousands of mid- to executive-level job seekers every month

Her first book, Career Stories, was published in 2021 and has been an Amazon bestseller multiple times

In her words:

“I'm confident Sophie saved me about a year of trial and error with her strategic wisdom.

I got clarity around what I needed the membership site to be for my clients and my business, a snapshot of the membership length I'd be selling, what problems it would solve for my clients, and how the content could be grown for additional revenue lines and a launching strategy. It was much more than community consulting, it was a gorgeous combo of community launch expert and business advisor."

Read Other Case Study highlights

Amy Lippmann

Founded the Health Coach Collective, a community for health and wellness entrepreneurs to get support and guidance as they build their businesses

Amy grew her community from 0 to 2,798 in 6 months and sold out her first launch. Her collective has since grown to more than 11,500 members.


Quinn Tempest

Founded the Create Your Purpose Collective, a community for female entrepreneurs who are aligning their business with their deeper purpose, to prevent burnout and increase joy

Quinn went from relying on time-consuming 1:1 services to 93% of her revenue now coming from her community.


Dr. Jason Marr

Founded Campfire Medicine, one of the top continuing education communities for naturopathic medicine professionals in Canada.

Dr. Marr launched his community with two sold-out launches and attracted multiple 5-figure sponsorships.


Christine Thatcher

Founded the Drama-Free Design Collective, a community that teaches freelance designers how to elevate their design process and client experience.

Christine generated over $126,000 in course sales - a 15x increase – in less than 9 months.


Michelle Fifis

Founded Pattern Observer and the Textile Design Lab, a community of artists and designers learning how to build a career in textile design

Michelle improved her monthly member growth by 83% and more than tripled her member numbers.