Kerri Twigg
Founded: Career Club, which helps mid- to
executive-level job seekers land ideal work through storytelling
The Challenge
- Kerri had a large, engaged audience she knew she could serve more deeply. She'd become known, and LinkedIn not only named her #1 Career Coach worldwide, but selected her as a Top Voice on the network
- Her business, Career Stories, sold over a dozen different courses on a wide array of resume and career growth topics
- She had thousands of members who wanted support, and knew a community could help her increase her impact
- She wanted to design a community that supported her work, not overwhelm her workload
Highlighted Results
Kerri created a unified membership experience to provide support for all her offerings and create community among job seekers
She offered events and promoted courses inside the community, increasing its ROI and supporting member goals
Kerri’s community served thousands of mid- to executive-level job seekers every month
Her first book, Career Stories, was published in 2021 and has been an Amazon bestseller multiple times
In her words:
“I'm confident Sophie saved me about a year of trial and error with her strategic wisdom.
I got clarity around what I needed the membership site to be for my clients and my business, a snapshot of the membership length I'd be selling, what problems it would solve for my clients, and how the content could be grown for additional revenue lines and a launching strategy. It was much more than community consulting, it was a gorgeous combo of community launch expert and business advisor."
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